DBMI is a young, enthusiastic company with a mission to bring its customers closer to their customers through easily accessible and highly useable market research. The founder, Durk Bosma has over 11 years of experience as a market researcher at both a leading research agency, as well as a large A-brand manufacturer in the FMCG sector. He has a wide experience in the area of customer satisfaction research, branding and image research and innovation for for instance large banks, industrial organisations and governmental organisations.

The services of DBMI are based on 3 principles:

Easy access market research
DBMI makes market research easy, no technical language and a clear project plan for every research. Apart from that research doesn’t necessarily have to be expensive and can usually be executed and implemented quicker than expected.

Tangible and useable results
The whole set-up, execution, analysis and report is build around the question ‘what will we do with the results in the end’. This ensures that the maximum value is obtained from every study.

Inspiration and refreshment
Good research brings the customer to life in your organisation. Experience teaches us that attending 1 focus group will deliver more new ideas and insights than spending days brainstorming in meetings with colleagues.

DBMI was established with a clear vision of market research in mind. A vision of how market research can deliver a maximum contribution to the succes of organisations and why market research often is not being used to its potential.

- Research is often made too complicated to really be able to bring inspiration and freshness.
- Research agencies are unable to speak the same language as their clients.
- Often research is not being used in the right manner, instead of basing decisions on input from the consumer, research is often used to justify decisions that have already been made.

Through a flexible structure of the organisation, a network of specialised suppliers, a broad offering of services and a straight forward approach DBMI is able to deliver first rate market research that can really bring inspiration and freshness. Apart from this more attention is being placed on implementing the outcomes, where traditional agencies often do not go further than just e-mailing the report.

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